Classic Shortbread Fingers - 5.3 oz - 2 pk

The company's new marketing strategy aims to promote brand awareness and increase sales through engaging with customers on social media platforms, such as Facebook, Instagram, and Twitter. By creating compelling and shareable content, the company will be able to reach a wider audience and drive more traffic to its website.

In addition to social media marketing, the company will also focus on improving its search engine optimization (SEO) to increase its visibility on search engine results pages. This will involve optimizing its website's content and structure, as well as implementing targeted keyword strategies to rank higher for relevant search queries.

Furthermore, the company plans to collaborate with influencers and bloggers to endorse its products and reach their followers. This influencer marketing approach will help the company tap into niche markets and gain credibility among consumers.

Moreover, the company aims to enhance its email marketing efforts by personalizing its communication with customers and offering exclusive deals and promotions. This will help the company build stronger relationships with its customers and drive repeat purchases.

To measure the success of its marketing efforts, the company will utilize analytics tools to track key performance indicators, such as website traffic, engagement rates, and conversion rates. By analyzing this data, the company will be able to make informed decisions and optimize its marketing strategies for better results.

Overall, the company's new marketing strategy is designed to create a cohesive and integrated approach to digital marketing. By leveraging social media, SEO, influencer marketing, and email marketing, the company aims to strengthen its brand presence and drive sales in both the short and long term.

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